A World-Wide Brand, Sold Exclusively In Hair Salons
Since 1909, L’Oréal Professionnel has been providing hairdressers with the most innovative products, tested and approved by the greatest names in hairdressing. Our mission is to support hairdressers and develop the hair industry sustainably while benefiting all.
They are present at the biggest fashion shows and work hand-in-hand with some of the most talented backstage hairdressers and major salons.
L’Oréal develops products adapted to these very demanding experts who expect the best products, in order for them to achieve the best performance in a very short time.
Discover Our Hair Care Collections
Treat your hair with our best hair care products, formulated for every hair type and concern.
Serie Expert Absolut Repair: Expert care for dry damaged hair.
Serie Expert Curl Expression: Express your curls, the pro way.
Serie Expert Molecular Repair: Instant transformation for damaged hair.
Serie Exprt Blondifier: Expert care for blonde hair.
Serie Expert Inforcer: Expert care for weak hair.
Serie Expert Pro Longer: Expert care for long, thinning hair.
Serie Expert Metal Detox: Stop hair breakage & colour shift.
Serie Expert Liss Unlimited: Expert care for rebellious hair.
Serie Expert Volumetry: Expert care for fine hair.
Serie Expert Silver: Expert care for grey & white hair.
Serie Expert Serioxyl Advanced: For Denser, Fuller Hair.
Serie Expert Vitamino Colour: Expert care for coloured hair.
Serie Expert Scalp Advanced: Professional reset for deregulated scalps.
L'Oreal Tecni Art: Bring Out The Artist Within.
Hair Touch Up: Temporary and instant root fix.
CURRENT PROMOTIONS
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